Thatchers Cider Apple Advert

Representation

What kinds of people are being represented in the advert?

Older, middle aged white rural people. The audience are meant to identify with them as they appear as farmers who would grow the best quality apples.

What kind of people are not represented?

Children and teenagers because it is an alcohol advert and is therefore not suitable for them.

What products are being represented?

Cider apples and Thatchers cider.

What values with the product?

Warm, cosy, happy, social, tasty and healthy outdoor values which are needed to promote the social side of the drink which is the selling point.

How truthful?

About half way, Thatchers cider apples are grown in orchards, but a narrative has been created to make the product more appealing

Audience and USP

What is the unique selling point?

Healthy cider apples grown in a warm, picturesque Somerset town create an amazing cider. Gives the product an identity and appeal.

What people buy this product?

Middle aged, older people.

Target Audience?

White male 40-70.

Does target audience match likely consumer?

Yes

What channels and what programmes would the advert be aired in?

Main stream channels (BBC, ITV Channel 4) and between news, Eastenders etc as this is what most of the target audience would be watching.

Does the advert have any similarities with others targeted at same audience?

Yes, very cosy and happy to entice the target audience.

What point are we told the name of the product?

The end because the advert shows the chronology of the cider apples being made.

Visual Media Language

Advert adopt elements of a recognisable genre?

No

Pace of the editing?

Slow as a theme around the advert is time stopping.

Camera work used?

Starts with a landscape to portray scene and then uses mid shots, close ups and extreme close ups. Camera stays still to slow the pace.

What information are we given in the last frame?

A bee, frame before shows the Thatchers cider in a bottle to show what the product looks like.

Dominant colours?

Warm colours – red, yellow, orange and some green – connotes warmth happiness ad nature.

Mise en scene

Rural farmer clothes, outdoors, sunny weather.

Setting realistic?

Yes but it is a perfect day. Realistic so the audience can believe the advert and link in the themes with the product.

Sound

First sound?

Narration to set the scene.

Voiceover?

Yes, deep males voice, friendly, middle aged – target audience.

Message delivered to camera?

No.

Language simple or complex?

Fairly simple, as it is a visual advert.

Language include repetition etc?

No.

Music?

Yes, happy and jolly music to appeal to the target audience and social, pub feel.

Last sound?

Diagetic because it is a bee.